Packaging Design
I learned packaging design early on in my career as graphic designer. One might think a packaging is just a container for the products, there are quite a lot of things involve in it. I have to think in 3D using 2D material. There’s math, analytic geometry and the art of folding paper, origami. Then I have to consider the presentation (artwork), the integrity (sturdiness) and the security (does it hold the product). My typical process is to get the dimensions, break it into parts, analyze the components and then sketch it on paper. Once I figure out, die-cut is created in Adobe Illustrator. Print it in A4 size paper, cut and test if the measurements and folding holds, artworks are created after. An open packaging (not enclosed) is the toughest one to do because there are too many consideration, both outside and inside folds while not compromising the product. One of the best packaging I did in the past was for Petsmart, set of 3 mice inside a cheese-shape packaging. The cheese is like an extruded piece of pie with cut holes and all in yellow, the three mice was poking out. I think they sold a lot. This solidify my foot in the toy business. I did a lot of license characters, including Disney stuff and made several original toy lines for Avon. I designed toys for 8 solid years then went back to tech development. Going back to packaging, so whenever I design any products I also think how it will be package. It’s true what they say, a packaging says a lot of things about a product.
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